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The 2024 Toyota Prius

Tomorrow's hybrid, today.

Highlights

Specs at a glance.

MPG

Up to 57

city/highway

Fixed

Glass Roof

Available

All-Wheel Drive

2024 Prius


2024 Toyota Prius Wind Chill Pearl
2024 Toyota Prius Wind Chill Pearl
2024 Toyota Prius Wind Chill Pearl
2024 Toyota Prius Wind Chill Pearl
2024 Toyota Prius Wind Chill Pearl
2024 Toyota Prius Wind Chill Pearl
Wind Chill Pearl

Gallery

Take in the view.
2024 Toyota Prius
2024 Toyota Prius
2024 Toyota Prius
2024 Toyota Prius
2024 Toyota Prius
2024 Toyota Prius

Features

Feast your hands on this.
2024 Toyota Prius Performance & Capability

Driving Modes

EV Mode lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.

Ample Cargo Space

Open Prius’ rear hatch to reveal ample cargo room for your things. With up to 23.8 cu. ft. of cargo capacity with the seats up, there’s room to make the most of your adventures.

Electronic On-Demand All-Wheel Drive (AWD)

For peace of mind when the weather is less than perfect, Prius’ available Electronic On-Demand All-Wheel Drive (AWD) gives you a confident drive. Dedicated electric drive motors automatically provide power to the rear tires when AWD senses slipping, and when extra traction isn’t required, Prius will continue to send power to the front wheels.

60/40 Split Fold-Down Rear Seats

Fold down either side of Prius’ 60/40 rear seats to adapt to what you’ve got. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.

Dynamic Handling

With a low center of gravity, Prius is designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking—for a drive that’s all-around confident.

2024 Toyota Prius Technology

Advanced Park

Available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.

Digital Key Capability

Take advantage of what's already in your pocket. With a Remote Connect trial or subscription, Digital Key capability can detect your Bluetooth®-connected smartphone, enabling you to lock/unlock and start/stop your Prius.

Navigation System

Get there with confidence. Prius’ available Drive Connect trial or subscription features Cloud Navigation that provides you with the most up-to-date map data, routes and points of interest. Just set your destination, and it will help you find the best way there.

Panoramic View Monitor

Prius' available Panoramic View Monitor helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting.

Top-Mount Multi-Information Display

Information that meets the eye. Prius’ top-mount Multi-Information Display (MID) is placed right above the steering wheel, to clearly give you vehicle details, outside temperature, driver-assist-system information and more—all to help keep your eyes on the road ahead.

2024 Toyota Prius Safety & Convenience

BSM w/ Rear Cross-Traffic Alert

Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.

Integrated Backup Camera

Put Prius in reverse and the standard backup camera automatically activates to show you what’s behind your vehicle on the available 12.3-in. multimedia display.

Safe Exit Assist

Safe Exit Assist (SEA) helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.

No Cost Maintenance Plan and Extended Roadside Assistance

Every new Prius comes with ToyotaCare, * a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 3 years, unlimited mileage.

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

2024 Toyota Prius Toyota Safety Sense™ 3.0

Proactive Driving Assist

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) * is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected.

Pre-Collision System With Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

Automatic High Beams

Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

Trims

Find the Prius that's right for you.

LE

Starting at

$27,950

Includes these key features:

  • 56/57 MPGe
  • Top-Information Display (MID) w/ indicators & 7-in. Display
  • Blind Spot Monitor (BSM) * w/ Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
  • 2.0L 4-Cylinder Hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Front-Wheel Drive (FWD)
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Safe Exit Assist
  • 23.8 cu. ft. of cargo space with seats up
  • Wireless Apple CarPlay® compatible
  • Wireless Android Auto™ compatible
  • Integrated backup camera display
  • 60/40 split fold-down rear seats with center armrest
  • LED Daytime Running Lights (DRL) with on/off feature
  • Single-zone climate control system with pollen filtration
  • Hill Start Assist Control (HAC)
  • 17-in. alloy wheels with wheel covers

LE AWD

Starting at

$29,350

Includes LE features and adds:

  • 54/53 MPGe
  • Top-mount Multi-Information Display (MID) with indicators & 7-in. LCD display
  • Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in Toyota Audio Multimedia disdaly
  • 2.0L 4-Cylinder Hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Electronic On-Demand All-Wheel Drive (AWD)
  • Toyota Safety Sense™ 3.0 (TSS 3.0) standard
  • Safe Exit Assist
  • 23.8 cu. ft. of cargo space with seats up
  • Wireless Apple CarPlay® compatible
  • Wireless Android Auto™ compatible
  • Integrated backup camera display
  • LED Daytime Running Lights (DRL) with on/off feature
  • Single-zone climate control system with pollen filtration
  • 17-in. alloy wheels with wheel covers

XLE

Starting at

$31,395

Includes LE AWD features and adds:

  • 52/52 MPGe
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging * with charge indicator light
  • SofTex®-trimmed * heated tilt/telescopic steering wheel
  • 2.0L 4-Cylinder Hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Front-Wheel Drive (FWD)
  • Toyota Safety Sense™ 3.0 (TSS 3.0) standard
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
  • Rain-sensing variable intermittent windshield wipers
  • Heated front seats
  • Auto-dimming rearview mirror with HomeLink®
  • Available fixed glass roof

XLE AWD

Starting at

$32,795

Includes XLE features and adds:

  • 50/49 MPGe
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging * with charge indicator light
  • SofTex®-trimmed * front seats with 8-way power adjustable driver's seat
  • 2.0L 4-Cylinder Hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Electronic On-Demand All-Wheel Drive (AWD)
  • Toyota Safety Sense™ 3.0 (TSS 3.0) standard
  • SofTex®-trimmed * heated tilt/telescopic steering wheel
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
  • Rain-sensing variable intermittent windshield wipers
  • Heated front seats
  • Auto-dimming rearview mirror with HomeLink®
  • Available fixed glass roof

EV Mode lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. See your Owner’s Manual for instructions and limitations. Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area. Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if vehicle is occupied by a child). Remote Connect depends on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Digital Key also requires Bluetooth® connectivity. Remote start/stop not available on manual transmission-equipped models. Remote start/stop and/or lock/unlock available on select models. Remote Connect is included with select paid Connected Services packages. See your Toyota dealer for details. Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for additional details. To learn about Toyota’s Connected Services' data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Digital Key function requires Remote Connect trial or subscription. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start engine if vehicle is in an enclosed space or vehicle is occupied by a child). Remote Connect depends on factors outside of Toyota’s control, including an operative telematics device, a cellular connection, GPS signal, and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded. Digital Key also requires Bluetooth® connectivity. Service may vary by vehicle and region. Requires app download and registration/subscription after trial (if applicable). Terms of Use apply. Data charges may apply. Remote start/stop not available on manual transmission-equipped vehicles. Services subject to change at any time without notice. See usage precautions and service limitations in Toyota Owner’s Manual and at https://www.toyota.com/connected-services/ for additional details. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. Use of such marks by Toyota is under license. Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/. Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply. Cloud Navigation requires a trial or subscription to Drive Connect. Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/. The Panoramic View Monitor does not provide a comprehensive view of the area surrounding your vehicle. Look around to confirm clearance. See Owner’s Manual for limitations. Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations. Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner’s Manual for limitations. The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner's Manual for limitations. Do not rely exclusively on Safe Exit Assist. Always look for approaching traffic before exiting the vehicle. See Owner’s Manual for limitations. ToyotaCare for Prius and Prius Prime covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. Certain models require a different maintenance schedule as described in their Maintenance Guide. 24-hour Roadside Assistance is also included for three years, unlimited mileage. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S. For Toyota hybrid, plug-in hybrid, fuel cell and battery electric vehicles beginning model year 2020, the hybrid (HV) battery is covered for 10 years from date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details. Proactive Driving Assist (PDA) is designed to detect certain objects or curves in the road and provide gentle braking and/or steering support. PDA is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of detected objects and weather, light and road conditions. See Owner’s Manual for additional limitations and details. Full-Speed Range Dynamic Radar Cruise Control is not a substitute for safe and attentive driving. See Owner’s Manual for instructions and limitations. Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual/audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors including road, weather and vehicle conditions. See Owner’s Manual for limitations. The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian, a bicycle, or a motorcyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations.